Job Search: Stalled?

Is your Job Search stalled?  Not producing the results you want? I read recently that every failed marketing campaign links back to trying to please the wrong person.

If you’re not happy with your current job search, take a deep breath and step back to view your situation as a fly on the wall, so to speak. I’m going to assume that you’ve carefully thought about what you want — and that you’re qualified for what you want. You are now marketing your value so that your target audience (employers) will want to know more (interview) and will want to buy (hire you).  Given the above is true, one aspect to think about is your target audience and the messages you are sending.  Five questions to consider:

Job Search Stalled: 5 Tips

  1. Did you research to ensure that you are targeting the companies/organizations aligned with what you want and what you have to offer?
  2. Is your marketing message reaching your target? Have you followed up to make sure?
  3. Is it possible your target audience has misunderstood your message?
  4. Is your marketing collateral clearly focused and backed by an equally clear brand, value proposition and metrics-driven success stories relevant to that focus and brand/value?
  5. Did you hit your target audience’s pain questions? Did you make sure that what you are offering (role, brand, value, credentials, stories etc.) speaks specifically to their needs? If not, go back to #1 and try to expand your research into each target company.

If you take a step back and detach yourself from the job search campaign to examine it as the audience rather than the candidate, you might be able to see where there are gaps or flaws hampering success. For help hitting the target, click here.

FREE Email Course

High-Powered Resume Writing

Craft a resume that gets interviews!

Just 1 week to a new resume

Get Personalized Career Help Fast!

Email a career expert with your questions

Get personalized expert advice within 24 hours